Skip to content
Lot 776
0001_DvvUxh.JPG
← Sporting Memorabilia 18th & 19th May 2015

An original 35mm black & white film with sound titled ''Player's of Merit'' and featuring Stanley Matthews published by Player's Cigarettes in 1946, i

Hammer Price:
£150
Estimated Price:

£250 - £350

An original 35mm black & white film with sound titled ''Player's of Merit'' and featuring Stanley Matthews published by Player's Cigarettes in 1946, in its original can, the quality of the b&w and tonal depth of the film is in exceptionally fine, original condition, the film an original copy intended for cinema screening and includes information for projectionists, the duration is approx. 1 minute, and a synopsis is Stanley Mathews being interviewed by Raymond Glendenning, Raymond talks about Stanley's incredible dribbling and football control, a humorous clip of Raymond trying to tackle Stanley ending with Raymond's catch line: ''it's always a real pleasure to meet great players like you'', close up of Raymond holding a pack of Player's Navy Cut and Matthews hand reaching out for a cigarette, closing sports montage In 1946 Player's cigarettes start using famous sportsmen adverting the use of their cigarettes and this was the first of its kind. Based on the success of this campaign Player's used sporting hero's for over three decades. This cinematographic advert is mentioned in several articles regarding the relationship between sports and cigarette campaigns and briefly touched upon in: ''The Wizard: the life of Stanley Matthews'' by John Henderson. The present film is very rare and there is no footage of it at the British Film Institute and they were unaware of its existence until the film was taken to them for viewing in 2002.