An official 1930 World Cup poster, designed by Guillermo Laborde (1886-1940), very rare lithographic poster for the first World Cup of 1930 in Uruguay

An official 1930 World Cup poster, designed by Guillermo Laborde (1886-1940), very rare lithographic poster for the first World Cup of 1930 in Uruguay, published by Olivera y Fernandez, Montevideo, protected on board under glass, poster size 78.5 by 38cm., 31 by 15in. Guillermo Laborde had established a fine reputation in the Uruguayan art world and was originally selected as a juror on the panel that was formed to select the winner of the competition to design the official poster for the historic first World Cup of 1930. However, he subsequently decided to resign from the jury as he wished to enter the competition himself. Laborde in fact entered two designs and finished first and third. This started a tradition of an official poster for the World Cup that has endured to the present day. Laborde studied at the Circulo Estimulo de Bellad Artes with Carlos Maria Herrerea in Buenos Aires, before travelling to Europe between 1910 and 1912 visiting Florence, Milan, Rome, Paris and Spain. On his return to South America his work was widely exhibited in Uruguay, Argentina, Peru and Ecuador and he was the winner of various art awards. In later life he became a teacher at the Circulo Estimulo de Bellad Artes, the Escuela de la Construccon and the Instituto Magisterial. Laborde also forged close links with the theatre, managing stage design at the Casa del Arte.